Free 30-minute strategy session. No obligations.

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The Lakes Media team on location during a production day

We are The Lakes Media, a Miami agency that makes local businesses and personal brands impossible to ignore in their own neighborhood.

/ / About us

Making South Florida businesses impossible to ignore

The Lakes Media is a marketing agency based in Miami. We work with local businesses and personal brands across South Florida and in Dallas, Texas.

5
People in house. Nothing outsourced, nothing handed off.
12
Cities served across South Florida and Texas.
2
Languages, planned from the start and never translated at the end.

Who we are

We have spent seven years doing one thing: making businesses in this market visible to the people who can actually walk through their door. Not national campaigns for national brands. Local work, for owners who know their customers by name.

That focus shapes everything. We know what a Doral restaurant needs is not what a Coral Gables law firm needs, and neither is what a personal brand in Brickell needs. We know that in most of Miami-Dade, Spanish is not a translation you add at the end, it is where the campaign starts. And we know the difference between content that looks good and content that brings in calls.

We are a small team on purpose. The people you meet in the first call are the people who do the work. Nothing gets handed off to a junior you never speak to, and nothing gets outsourced to a country your customers have never been to.

The team

Five people. Strategy, campaigns, automation and video, all in house.

Luis Hernandez, Creative Director at The Lakes Media

Luis Hernandez

Creative Director
Barbara Hernandez, CEO of The Lakes Media

Barbara Hernandez

CEO
Enrique Hernandez, Marketing Automation Engineer at The Lakes Media

Enrique Hernandez

Marketing Automation Engineer
Gheyliz Gutierrez, Senior Video Editor at The Lakes Media

Gheyliz Gutierrez

Senior Video Editor
Israel Bordas, Video Editor at The Lakes Media

Israel Bordas

Video Editor

How we work

01

We tell you what is actually broken

Before anyone talks budget, we look at what you are running now and find the bottleneck. Sometimes it is the ads. Often it is the website the ads point to, or an offer that does not give anyone a reason to act. We will tell you if the cheapest fix is the right one.

02

Brand first, then spend

Paid ads pointed at a business nobody recognizes are expensive. We build the visual system and the message first, so every dollar after that works harder and your cost per customer goes down instead of staying flat.

03

We shoot on location, with you in it

We come to your business with our own lights, cameras and audio, and we film the real thing: your space, your work, your customers, you. If you have never been on camera, that is normal. Most of our clients had not either.

04

We report on money, not on likes

Reach and impressions are not the point. We track what produced a call, a booking or a sale, and we say plainly what is working and what is not. If a channel is not earning its place, we move the budget.

On location in South Florida
South Florida
On location in Dallas, Texas
Texas

Where we work

We work across South Florida and in Dallas, Texas. Production is always on location, which means we come to you: in South Florida we drive, and in Dallas we travel in blocks and shoot several days at a time.

South Florida
Texas

Let us look at what you are running now

A free 30-minute strategy session. We go through what you have, tell you where the fastest return is, and you leave with that answer whether or not you hire us.

Book your strategy session